SBI Card was launched in October 1998 by the State Bank of India and GE Capital

Company Description : SBI Card was launched in October 1998 by the State Bank of India and GE Capital. Incorporated as SBI Cards and Payment Services Limited (previously known as SBI Cards and Payment Services Private Limited), SBI Card is headquartered in Gurgaon, Haryana. In December 2017, State Bank of India and The Carlyle Group acquired GE Capital`s stake in the Company. SBI holds 74% while Carlyle holds 26% in the SBI Card. The aim of SBI Card is to offer Indian consumers access to a wide range of world-class, value-added payment products and services. Our endeavor is to simplify the lives of our customers, employees, and other important stakeholders. Our innovative products and services along with our responsible corporate citizenship practices form the framework of delivering on this promise. We were awarded “Mar Tech Leadership Award” for the year 2021-22 under the category “Use of Technologies - Best Data Enablement Campaign” at MarTech Leadership Summit 2022. Within a short span of 10 months, we achieved a credit card customer base of 1 lakh. We entered the '1 Million Card Club’ in 2002 and crossed the 2 million card base in 2005. We are one of the leading players in the Indian credit card market, with over 15 million+ cards in force as of November’22, and have a presence across India.

Campaign Description: SBI credit card Campaign needs to be promoted on CPA (cost per card disbursal) model where the validation will be done for card disbursals only.

Targeting audience : Male and Female

Objective : To deliver card disbursals

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