Real Estate Signs & Marketing Materials create buyer interest and trust. Yard signs, property brochures, real estate flyers, and promotional banners help promote properties in an easily understandable way and in a professional format. These real estate marketing tools do two important things; first, they direct people to the property, and second, they put relevant property information in the hands of potential buyers – making it easier for them to take the next step. For realtors, these real estate marketing materials are extremely valuable collateral; allowing the realtor to disposition the listings, build brand awareness, enhance real estate advertising, and differentiate themselves from their competition.