Ramdev Baba: A King of Controversial Marketing.

Ramdev Baba: A King of Controversial Marketing.

Controversial marketing, also known as shock advertising, is a tactic whereby a brand intentionally offends or surprises audience by violating the norms of norms of social and personal values and morals. The aim is to generate debate and discussion, and subsequent buzz around your brand. In its most basic sense, this term refers to using controversy as a marketing tool. This could entail things such as using images, messaging, and other types of content marketing that may not be considered politically correct. Controversial marketing also includes expressing a darker sense of humour to get a reaction from the public. Using controversy as a marketing strategy is quite risky too because if it uses any sensitive topic in a way that hurts the sentiments of people, it may generate negative publicity and can affect the reputation of the company. (BBGV562021)


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