23/04/2024 Technology
Overview and Scope
Projection mapping is a method used to turn objects, often irregularly shaped, into display surfaces for video projection. Adopting the video projection technique known as projection mapping, in which video material is mapped onto a surface, a regular object, such as a building, runway, stage, or even a body of water, may become an astonishing show. To create a pleasurable experience of light and illusion, these surfaces transform into canvases, playing off the shape and texture of the surface. Even interactive elements may be created using these photos and mapping tools.
Sizing and Forecast
The projection mapping market size has grown rapidly in recent years. It will grow from $3.21 billion in 2023 to $3.83 billion in 2024 at a compound annual growth rate (CAGR) of 19.4%. The growth in the historic period can be attributed to surging demand for various applications, entertainment industry demand, corporate events and exhibitions, increased adoption in advertising, technological improvements in image processing.
The projection mapping market size is expected to see rapid growth in the next few years. It will grow to $7.75 billion in 2028 at a compound annual growth rate (CAGR) of 19.3%. The growth in the forecast period can be attributed to expansion of experiential marketing, rise of interactive projection mapping, increasing demand in retail and hospitality, increasing disposable income boosting market growth of projection mapping, rise in social media platforms exposing a multitude of different datasets. Major trends in the forecast period include advancements in projection technology, growth in augmented reality (ar) and virtual reality (vr), integration with 3d mapping and modeling, integration with spatial computing, projection mapping for architectural visualization.
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