16/06/2022 Computer - IT - Webs
Pay-per-click, or PPC, is a method of online advertising in which you pay a charge to have your website appear on a search engine's result page (SERP) when someone types in specified keywords or phrases. The ads you produce to direct visitors to your site will appear on the SERP, and the cost you pay is determined on how many people click on your ad.
When done correctly, PPC can generate high-quality leads. If you can construct a seamless user journey (which you'll discover how to do later in this article), your PPC efforts could provide a huge return on investment.
Pay-per-click advertising is most widespread on search engine results pages, such as Google or Bing, but it's also popular on social media (although CPM is more common). Pay-per-click advertising are the results that appear before and to the right of organic search results. Take, for example, the ad that showed up when I searched for a keyword.
Pay-per-click, or PPC, is a method of online advertising in which you pay a charge to have your website appear on a search engine's result page (SERP)...
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