Overcoming The Challenges With BI In FMCG Industry
16/11/2023 Other Services
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Description
Long gone are the days when FMGC industry was heavily driven by intensive sales and marketing efforts in order to attract the customer to purchase the products. Rather, FMCG businesses now increasingly seek out customers who will pull the goods directly through supply chain.
This makes it necessary for the businesses to have a better understanding of customer behavior and preferences, and how to keep them engaged. It is difficult to predict consumer behavior and predict demand of the consumers who are tech savvy, updated and aware.
By implementing BI in FMCG industry, businesses in the FMCG industries can optimize all of the data at their disposal and generate predictive insights for quick and effective decision-making.
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