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Channel sales is a popular approach used by businesses to reach a wider audience and increase their revenue. It involves partnering with third-party distributors or resellers to sell products and services to end customers. While channel sales can be an effective strategy, it comes with its own set of challenges that can hinder the success of the sales process.
Major Challenges of Channel Sales
-Channel Conflict
-Organization of the Data
-Poor Communication
-Lack of Channel Partner Training
-Difficulty Managing Multiple Channels

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