Most Cost-Effective Way of Online Advertising in India

There are various types of online advertising but, their effectiveness depends on the selection of which type is most appropriate for your business or service. Broadly online advertising categorized under 2 types:
Display Ads
1. Text Ads (Search Ads)
2. Display Ads are visible on:
Social Media Platforms (Facebook, Instagram)
1. Video Platforms (Youtube)
2. Partner Websites Ads: Google Adwords ads show up on partner sites, so you can really bounce your campaign around.
3. App Ads: Here, your Ads run on various Apps
Display ads are most beneficial for businesses that rely on pictures; like fashion boutiques, film production companies, etc. It creates an opportunity for advertisers to reach out beyond newspapers or magazines to speak directly with consumers who might be interested in what is being advertised - potential customers.

On the other hand, Text Ads are ads that only include text. These Ads are visible on other websites as well as Google Search results if you create an Ad Campaign by using Google Adwords.