01/04/2022 Other Services
For Tencent, the link between its target audience and its micro-influencers is simple: gamers follow each other, and gamers pay to play games. An ASMR micro-relationship influencer’s to food companies is less obvious, but it’s still useful: ASMR videos are popular because they provide a pleasant and relaxing experience for the viewer. Customers are more likely to purchase if they see a particular food product in such content and associate it with pleasant memories.
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