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Account-Based Marketing (ABM) is a strategic approach that focuses on high-value accounts in a market or business. By creating personalized buying experiences, ABM helps businesses work and communicate with high-value accounts as if they're individual markets, leading to better customer acquisition, relationship-building, and business growth. This guide explores the benefits of ABM, its relationship with inbound marketing, and how to create an effective ABM strategy, including aligning marketing and sales, understanding the target market, and developing personalized content. Additionally, it discusses the importance of having the right team in place for successful ABM campaigns and provides a comprehensive hiring guide for account-based marketing jobs.

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