Martech Interview with Rasika Narang on Digital Advertising

Martech Interview with Rasika Narang on Digital Advertising

Marketing is central to driving business growth today. In an Martech Interview on Digital Advertising, Rasika Narang(SVP, Marketing at Viant Technology) talks about digital advertising renaissance with Adtech and Martech! One of our core values (my favorite) is called FIO – Figure it Out. This defines our entrepreneurial spirit – which is one of the things that sets the company apart.

The digital marketing ecosystem today runs on data. And this will only get more amplified in the future—especially with the depreciation of cookies and mobile IDs that marketers have been able to historically rely on. Consumers are becoming more empowered to make choices when it comes to how their data is being used for advertising. Privacy regulations are changing the rules of digital advertising.

The good news is, now is the time for a digital advertising renaissance. This is important for brand safety and suitability as it ensures that brands will not be featured in advertising on pages that will negatively impact a brand’s image or aren’t in line with a brand’s vision and values. The digital advertising ecosystem has experienced significant growth in recent years largely fueled by increased user adoption and advances in ad tech.

About Rasika Narang - Rasika is a digital-first, results-oriented marketing leader with brand building and performance marketing experience. She has a track record of building effective programs and modern marketing solutions for established, Fortune 500 companies as well as digital upstarts.

About Viant - Viant® is a publicly traded (Nasdaq: DSP) people-based advertising software company that enables ad buyers to plan, create, execute, and measure their omnichannel digital advertising investments. Its self-service DSP for omnichannel advertising, Adelphic®, provides the ability to execute programmatic advertising campaigns across TV, mobile, desktop, audio, digital out-of-home, and is the only DSP with IPv6 support for CTV environments.

For more such updates, check Out recent Martech Cube Interviews.