Synthetic food colors, also known as artificial food colors, are chemical substances that are used to add or enhance color in food and beverages. These colors are typically derived from petroleum-based chemicals and undergo a manufacturing process to produce the desired shade and stability. Remember, "We eat with our eyes first," and synthetic food colors make that feast more delightful! Synthetic Food Colors: What are they, and why are they used? Synthetic Food Colors can be called as a substitute for natural food colors that can be used as a coloring in Food, Cosmetics, and pharmaceutical Industries.