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Synthetic food colors provide several benefits to food manufacturers and consumers: As discussed earlier, they are so appealing to the eyes because of their vibrant nature. This in turn results in a good number of sales of food products manufacturers. Synthetic food colors can be used as a substitute for other food colors as these are easy to manufacture and budget friendly. Synthetic food colors have a longer life. They can easily withstand any minimal temperature changes or change in pH value. This keeps the food items in good shape for a long time. Consistency is maintained when produced in large numbers. There is negligible difference present between any two batches produced. They are FDA approved and therefore can be used in food items. Although, it must be noted that only a certain amount is allowed for a particular food coloring as per guidelines and for consumer health.
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