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Since almost a decade online dating has continued to be popular for urban youth in India. Earlier it was just a kind of skeptic fun and a kind of engagement that nobody used to take seriously.

But online dating continued to find a matured audience and over time many people just began to see the brighter side of it as they experienced the ease of finding their love life.

But, the online dating scenario received a groundbreaking shift with the arrival of native dating apps allowing people to stay connected throughout the day right on their handhelds.

Secondly, certain customs and rituals are always closely associated with the love lives of people in India and naturally the dating app should address certain local occasions and customs in messages and features to give the app a more local feel.

Addressing cultural diversity with localized attributes is a big prerequisite for any true Indian dating app.

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