Is Google Considering Review Sentiment as A Ranking Factor?
Review sentiment exhibits the overall opinion shared by the consumers in reviews of a business’s services or products.

Many people think that it has an impact on a business’s search rankings.

This has been a genuine concern for businesses as well as Seo companies because if rankings can be lowered due to negative reviews, it can leave businesses vulnerable to negative Seo attacks.

The other way round, competitors can boost their rankings with fake positive reviews.
It is true that review sentiment can definitely affect customer behavior and influence metrics like conversion rate.

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