29/09/2023 Legal
"Zaymer" (MFO "Tez-Finance" LLP) is a reliable microfinance company that conducts all its activities online as well as offline and issues microloans online throughout Kazakhstan.
IMPORTANT: To prevent misleading citizens, the Law introduces the obligation of MFOs to indicate the GESV when distributing and placing advertisements.
When distributing/placing advertising, on shop windows and promotional materials, where the offer of Zaimer KZ will be indicated, please include the text about the rate with GESV!
Text: Rate from 0.01% (GESV from 0.12%)
When creating creatives, it is now mandatory to indicate the GESV. Just a line.
if Kaz. option, then "ZhTSM-0.12%
if the Russian language is "GESV-0.12%"
IMPORTANT! In the offer of Zaimer [CPS] KZ due to changes in the legislation of Kazakhstan:
It is prohibited to conduct contextual advertising on the advertiser’s landing page for the queries “loan”, “loan” or “credit”. For direct advertising, use the wording "Microcredit".
When displaying ads leading to storefronts, the wording "loan", "lending" or "credit" can be used.
On your storefronts you need to replace the word “loan” with “microcredit”.
Requirements for advertising materials.
All banners and landing pages must indicate the license number "ARRFR(KNRDA) No. 02.21.0032.M"
The wording “free” is prohibited.
Microloans:
amount from 10,000 to 172,000 tenge
up to 30 days
interest rate - from 0.01% (GESV 0.12%) for new clients.
Methods of obtaining:
to a bank card (from 1 minute)
bank transfer (from 20 minutes to 3 bank working days)
cash
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