Influencer Marketing

Influencer Marketing refers to collaborative marketing where influential individuals in respective industries collaborate with different businesses to promote or market their products or services. Influencers are individuals who have a strong credibility in a specific niche or industry. These influencers have engaging content that helps in increasing the brand awareness, reach and ultimately help in increasing sales.

There are different types of influencers, they are as follows:

Mega Influencers:
They are influential individuals such as celebrities who have a million followers and influence a lot of people globally.

Macro Influencers:
These individuals have a large following base but may be niche-focused. They may be well-known within a country or neighboring countries.

Micro Influencers:
They don't have a large follower base as mega and macro influencers, but often have more engaging followers and are specialized in a particular niche.

Nano Influencers:
They comparatively have a smaller following but are highly influential in their local community.

Influencer marketing if executed effectively can help brands create a consumer base that they have created with the help of influencers. However it's essential to carefully select influencers and their content which align with brand values and message.