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Google has recently introduced a new automated campaign type known as performance max campaign. The main goal of this campaign is to optimize your performance across the Google ads inventory. It also lets the performance advertisers utilize their entire Google Ads inventory from a single campaign.

In simple words, Google’s goal-based ad campaign assists marketers to target customers and to drive more conversions. This new goal-based campaign aims to maximize online sales and generate more sales. Keep reading to the benefits of Google’s automated performance max campaigns.

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