In general, independent retailers choose to stock only a small number of categories, which means that they can only attract a small amount of customer spending in one visit. This results in owners of such businesses having to deal with varying and unpredictable sales growth. However, a Departmental Store Franchise allows customers to spend more by offering groceries, personal care, home essentials, and stationery all in one organised layout. Alongside GFresh, the franchisees get the advantages of natural cross-selling, bigger average transaction values.