14/05/2025 Marketing
Achieving a high inbox rate in Gmail is a top priority for digital marketers, email senders, and businesses relying on email marketing campaigns. With Gmail’s advanced spam filters and algorithms, it’s becoming increasingly challenging to land emails directly in the primary inbox. This guide explains how to improve the inbox rate using proven strategies, best practices, and proper technical configurations.
The inbox rate in Gmail refers to the percentage of your sent emails that successfully reach the recipient’s inbox rather than the spam folder or being blocked entirely. This metric is crucial for email marketers because even a well-crafted email won’t convert if it doesn’t land in the inbox.
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