Immunity-Boosting Beverages: New Business Opportunity in Today's Time

Immunity-Boosting Beverages: New Business Opportunity in Today's Time

Traditionally, sugar has been ubiquitous in soft drinks as a key ingredient used to bring indulgence to consumers. Nevertheless, challenges stemming from the regulatory front as well as changing consumer attitudes about health are disrupting long-successful sugary drinks. Aside from developing healthier alternatives as well as embracing classic flavours, beverage manufacturer) are offering immunity-boosting beverages. New product variants to support health, including micronutrients like vitamins and probiotics, serve as the new response. (BBGV2162021)


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