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If you have ever had the need to place an ad, you have surely asked yourself the following question: How can I get my ad to be read by more people?

Write and place advertisements on the Internet

The basic rules of what to do and what not to do when writing an effective ad are quite simple and clear and do not require any special knowledge. Sometimes, common sense is the best weapon to be able to write a classified ad and publish it for free on the Internet in an effective way, so that we achieve our purpose sooner, and our ad is seen by more people.

Perhaps the main rule is that we have to be aware that the way we say things is as important or even more important than what we mean. And this, which is important in life, is much more so in a word ad, and when it comes to publishing classified ads on the Internet it becomes almost vital. For example, the following ads classified, perhaps the most famous ever written, doesn't seem to invite a response, yet the number of people who responded was extraordinary.

“Men needed for a dangerous journey. Small salary, long months of complete darkness, polar cold, constant danger, chances of getting back safe and sound dubious. Honor and recognition in case of success.”

This classified advertising was placed in a newspaper to recruit men for one of the first expeditions to the North Pole. As you can see, indeed, at first glance, the ad doesn't seem to invite a response: It offers very little and promises nothing.

Before you start writing your free classified, think not about what you want to say, but about the result you want to achieve. In the previous announcement, people with an adventurous spirit were sought, with a great capacity for suffering and sacrifice and whose main motivation was not economic benefit, but social recognition.

Here are some basic rules, based on the experience of great advertising professionals, to write ads and get the desired result.

Focus on the benefits to the buyer, rather than the features of the product or service itself.
Think that when you post the ad on the Internet it will be read by a person like you. Try to be personal and close. Think about each of the people who will read your ad and not all of them at once.

● Put all your persuasive power in the title: an ad with a good title can multiply the number of people who read it tenfold.
● Do not repeat what you put in the title in the body of the ad. Make the most of your space.
● Do not abuse claim expressions such as unique occasion, extraordinary opportunity, the best offer, etc unless they are true.
● Do not use expressions such as Total free, we give away, etc... when they do not correspond to reality. Feeling cheated does not like anyone.

The last sentence of the ad is your last chance to get the user to respond to your ad. The best endings are the ones that ask the user to do something. Before posting your ad on the Internet, read it, even take a few minutes and read it again. Try to do it as if you were one of your potential clients.

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