29/06/2022 Technology
The first question you have to ask if you are determined to transform something in your UI/UX is not "Just how to revamp an application?" yet "What is the objective of doing a redesign?" The redesign is a little bit questionable: some business owners think of it as a magic pill that will certainly save them from all their problems, while users usually shateringly perceive any kind of modifications in the application interface that they got made use of.
As a design agency, we had an opportunity to fine-tune greater than one application. As well as from our experience, we can state that in some cases transforming the design actually does wonders.
For instance, when we were dealing with Griddle, a customer experience platform, we had to not only revitalize the UI yet additionally improve the means clients engage with the app. Investigating Gridle's clients allowed us to identify their needs and discomfort points and consequently develop a more expert, up-to-date, and useful application that individuals are thrilled around.
At the same time, there were lots of situations when we declined our clients to redesign their application, as it was not the option for their issue. So, just how to comprehend if you need a redesign as well as just how to do it in a proper method?
In this post, we are most likely to review not just the redesign itself as a process, however, we will certainly likewise discuss exactly how to understand if you require adjustments in your UI/UX.
Reasons for the app redesign
The functionality of the application, its loading time, and also a secure job are for sure necessary for an effective item. Still, the first thing a user takes note of when introducing your application is what it looks like.
According to Toptal, 94 % of first impressions are design-related. As well as oftentimes, if the customer does not have a solid initial interest in the application, the inadequate design can easily make them give up on your product.
Now, that you recognize how effective the style can be let's talk about situations when you may need to take into consideration redesigning your application.
Outdated appearances
Innovation is a natural stage in the life of any type of brand, as it allows a firm to reach a qualitatively new level. Any kind of user interface will certainly sooner or later call for updating. This is unavoidable in the context of regularly transforming patterns as well as users' tastes. With time, also one of the most successful UI that once looked trendy and modern will seem outdated.
Obviously, it is not needed to comply with every brand-new fad in UX/UI style or create a user interface from the ground up, yet it is absolutely worth upgrading the application regularly to fulfill modern-day requirements.
To obtain some fresh concepts, take a look at just how top firms create their application's UI's.
Unfavorable client reviews
What do your mobile application customers grumble about? Negative application rankings, reviews from clients with problems, and also unfavorable comments to customer support indicate you need to alter the design of your applications. Still, there is a positive aspect in such a scenario too. If you have comments from customers (also adverse), it's simpler to comprehend what component/feature of your application doesn't function correctly as well as what you need to enhance.
Facility interface
This factor for improving the application is fairly common as products extremely typically end up being also complex, especially times when you add new functions and the interface ends up being chaotic. It is specifically appropriate for SaaS applications that are usually quite complicated as they carry out a lot of functions. To ensure a smooth user experience and avoid complexity cloud software application user interface should look and feel as easy as feasible.
When Uber added brand-new solution offerings it showed up that the screen was too small to present all alternatives with each other and users used to choose the incorrect item. The option to this concern was to first ask clients about their location (including "Where to? area") as well as just then reveal the prices, the course, as well as other pop-ups.
Rebranding
In some cases holding onto an old photo just does not make sense. And it may be not only that the design is obsoleted-- a fresh look and a powerful marketing campaign can provide a brand a 2nd life. It stimulates the passion of existing clients as well as helps to find a new target market.
Though Airbnb was an effective system, with time its brand name didn't fit its new item vision. In 2014 Airbnb decided to define its clear brand name identity to ensure that individuals would certainly understand its core values as well as principles. During the redesign, they altered the logo design, transformed typography, and even presented the color they called Rausch. As a result, with the help of design, they positioned their item as reasonable, approachable, as well as appealing to their customers.
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