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Defined Steps for Developing a Social Media Strategy

We cannot just have a ‘one-size-fits-all’ approach for social media marketing as each and every organization running today has unique goals & targets to achieve. For example, let’s say a company’s goal is to augment the online visibility of its web pages and its social media handles. In that case, the aspects that will determine the quality of the webpage(s) and the content publishing schedule will be different from those companies whose goal is to achieve lead generation(s) along with quick business growth. Following are the defined steps to develop a social media plan for your business.

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