15/12/2022 Other Services
Over time, how the market consumes products and services and how brands attract consumers have gone through a massive shift. While the core remains the same, the relationship of sellers and buyers is more personal, malleable, and mutual now. Businesses are no longer selling one product for all. Instead, they spend time and effort to know customer preferences, interests, and patterns in detail. This is done to match and target their marketing campaigns. Consumers also respond and engage with brand communication more than ever with the advent of smartphones and the popularity of social media.
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