27/07/2022 Education - Training
How to Build SEO Friendly Course / Training Portal
Search Engine Optimization (SEO), isn't about what you write, but how you present your content. Creating a page full of content with relavent keywords may lead people into your site, but will not encourage them to stay. Probably, some of the better ways to do it could be to share a short video of the course, add rich content to your course, use small content boxes or carousels to highlight your courses, display course completion certificates on your site etc., Third-party endorsements will add credibility to your course. FAQ's will help to find information faster about your course. Also, people love offers and goodies. Make sure to feature them in your portal. Your Training Portal is the Window Dressing for your course portfolio which enables you to promote your brand and accurately describe the courses you are offering. Create an intuitive user experience, so that your user will be compelled to engage with you.
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