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Customers sign up when placing orders from a restaurant online ordering system which captures customer’s details and is saved in the database. Restaurant staff uses this data to communicate with your customers by encouraging them to order again. This encouragement is through email marketing, loyalty programs, festive offers.

This is not possible when you take orders over the phone. It is because you often receive the only phone number and delivery address. Placing orders on call is a manual process. Here, the staff saves the orders manually which in turn takes time and effort.
You can check more details on - https://noshway.com/multi-restaurant-online-food-ordering-system/

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