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When it comes to high risk, high reward industries like biotech and pharma, balancing competing priorities can be a real challenge. Companies must constantly strive to meet rising consumer expectations in a rapidly changing landscape. At the same time, they are also constantly competing for market share and price in order to make their products accessible to as many patients as possible. But despite these challenges, it is clear that biotech and pharma companies have an essential role to play in improving the health and well-being of millions of people around the world. Whether by discovering new drugs, or by working to ensure that patients are able to access treatment when they need it most, these companies hold enormous potential for progress. And with the right combination of grit, determination, and innovation, they will rise to the occasion and succeed in meeting even the most daunting challenges.

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