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Promoter funding is a type of financing where company promoters pledge their shares to secure funds, often to meet working capital needs or personal financial requirements. Unlike traditional business loans, which are typically secured against business assets or cash flows, promoter funding uses the promoter's shareholding as collateral. This method allows promoters to access capital without diluting their ownership stake or impacting the company's equity structure.

Traditional business loans, on the other hand, involve rigorous credit assessments, fixed repayment schedules, and often higher interest rates. Promoter funding provides quicker access to funds with potentially lower interest rates, making it a strategic option for promoters seeking liquidity while maintaining control over their business.

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