How does social media marketing benefit businesses

Social media marketing is a subset of digital marketing that is increasingly important. It is a critical component of digital marketing that contains the majority of its important aspects. Many major corporations have social media accounts and make extensive use of them to expand their operations.
There are numerous important factors or reasons why we should use social media handles and why they can be a gold mine for any business.
So, in this blog, we will talk about the following topics:
What exactly is social media marketing?
Which are the platforms and how can we use those platforms?
How does social media marketing benefits businesses?
So, first and foremost, to our main point,

What exactly is social media marketing?
This is a self-explanatory point because everyone is aware of it. But we’ll talk about it anyway and get some more ideas.
So, in essence, social media marketing entails utilising some platforms to advertise our businesses and ensuring that we grow and scale up using those platforms.
As a result, billions of people worldwide use social media platforms and are active internet and social media users.
As a company, we must target a specific group of people who own a social media account and may use it for shopping purposes.
So, now that we’ve covered the fundamentals of social media marketing, let’s talk about which platforms to use and how to use them correctly.

Which are the platforms and how can we use those platforms?
The most commonly used social media platforms are:
Instagram
Facebook
Youtube
LinkedIn
Twitter
So, we will have a brief introduction and discussion of the platforms’ and our target audiences,