09/11/2021 Other Services
SEO is the process of promoting a website on major search engines (e.g. Google) to increase web traffic and sales.
Brand awareness has become unprecedentedly important in today's fiercely competitive franchise industry world. Currently, every business, big or small, needs internet exposure. The current customer is tech savvy. And he is checking the feasibility of any brand through the internet. The higher the online presence of a brand / company, the higher the brand visibility of that brand / company in the market. Search engine optimization (SEO) is a must have, for any Affiliate, promoting any program. Because today every franchise brand as well as companies are doing their business online. 81% of consumers search for information about a brand on the Internet before actually visiting any franchise store. So SEO is a sure-fire way to reach a potential customer of a franchise brand. SEO marketing helps your webpage to rank higher in search engines. This makes SEO effective in terms of brand awareness, brand name recognition / sales. In order to increase the credibility of your franchise brand in the market and among the customers as well as increase the consumer conversion rate, you need to establish the competent online brand visibility of your brand / company. This allows your brand, products and services to easily reach millions of people around the world and boost your franchise brand sales, brand visibility, brand awareness and other business goals.
How can small companies benefit from SEO?
SEO helps you expand your franchise brand. To bring a franchise business model to market requires a lot of marketing. And it costs a lot of money. There are many businesses that run on a small scale. They want to grow their business. But due to competition with large companies and limited budget for marketing, it is not possible for small companies to grow their business as it is possible to reach as many people as possible and the cost of marketing in each target location is high. Suppose your company makes agricultural implements and you want to grow this business. For this you need to find a suitable dealer distributor or franchisee. But it is difficult to find the right company or person who is interested in it. Who are already in the business of supplying or distributing agricultural materials and equipment? They can be useful to your company.
Other benefits:
• Brand Awareness is created: It makes a huge difference if customers find your webpage in Google's SERP while searching for your product / service on the internet. When your website appears on the front page of a popular search engine like Google, customers build trust in your brand. Search engines play a big role in the success of your brand. So companies that want to develop their brand awareness need to invest in SEO.
• The intensity of competition decreases: Suppose there are two companies that are selling the same products in the market at the same rate. One of them has done SEO of the website and one company has not.
• Considering the similarities between the products of both the companies, whose website will reach more and more customers? Which company's business will grow and prosper rapidly? SEO and search engines are both powerful mediums. If your competitor is doing SEO marketing, why are you behind?
• The number of customer’s increases: Having a structured informational website is a great way to differentiate yourself from others in the competition and at the same time get more customers. Brands / companies that SEO their webpages. Their profits and customers are almost double those of other non-SEO competitors. Who are searching for your products on the internet? SEO works to bring such customers to you.
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