Header bidding plugin for Revive Adserver
16/11/2021 Computer - IT - Webs
Price: Check with seller
Description
The ‘header bidding plugin’ for Revive Adserver is one of the many ways through which publishers can obtain the highest revenue for their ad inventory. Earlier publishers relied on Publisher water falling: Determines the priority as to which partners are eligible to bid for the given ad placement. In simple words, water falling creates a bidding hierarchy amongst different Ad Networks Direct buy ads are given high priority over others like SSP partners, exchange providers results in less competition and lower overall CPM; which in turn affect the yields less revenue for the publishers.
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Ram Kumar
Individual
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