Hard Boiled Candy Making Business Concept

Hard-boiled candy: Hard-boiled candy is a sour-sweet pill made from one or more sugar-based syrups (e.g. sucrose, glucose, fructose), heated to 160 ° C (320 ° F). The taste of these small-sized tablets in attractive packaging is appealing to all. Carrie Candy is loved by people of all ages in India, regardless of age or geographical location. Initially, hard-boiled candy was marketed for children. But now it has attracted people of all ages. This small-priced product has gained a big place in the market.

Market Size: The Indian candy market continues to grow. Out of the total candy market, only hard-boiled candy has a market share of 48%. India's candy market is valued at 1.64 billion in 2020 and is projected to grow at a CAGR of 15.40% to 3.36 billion by 2026. Plus Candy is the largest brand in the hard-boiled candy segment. Only Rs. The manufacturers of these candies, which are available in 1, had sold around Rs 326 crore in 2017.

Products: In any city, in a village, in a small or a large grocery store, not only in a supermarket but also on a leaf tapari, many types of candy can be seen. These candies are available in different flavors, e.g. Mango, Black Currant, Pine Apple, Raw Curry, Peru, Coffee, Cherry, and Lemon. Hard-boiled candies with many flavors like strawberry, watermelon, mixed fruit, mint are widely sold in the market. Some candies are also good for sore throats.

Consumers and Benefits: Hard-boiled candies were initially marketed targeting young children, but in a short time these products have become popular with consumers of all ages, from children, college students to the elderly. But these products are not only sweet and sour taste pills but some candies are also useful in some mild ailments, some candies are beneficial for sore throat. Some are even good for coughs. Similarly, hard-boiled candies are used for dizziness, anemia as well as for low blood pressure to balance blood sugar.

Production and setup: Hard candies are made from one or more sugar-based syrups (e.g. sucrose, glucose, and fructose) by boiling at 160 ° (320 ° F) and then cooled to normal. Hard candies are mainly made by mixing fructose and glucose syrup and pure water, flavorings, and dyes. Hard candy ingredients include sugar-based syrup preparation, flavoring, water purification, syrup mixing, sugar control, high-temperature heating, and cooling before packaging. The cost of various machinery and plants required for this starts from 14 lakhs to 35 lakhs. Hard-boiled candy requires at least 10,000 square feet of space. It is also necessary to obtain the necessary licenses.

Excise duty and profit: After deducting all expenses according to your productivity, about 45% profit is made in this business. Large plants can make a profit of at least Rs 30 to 45 lakh per month. The MRP of a pill of hard candies is at least Rs. 1 / -. These products fall into the category of mass production products. Starting on a small scale can yield a profit of Rs 1 lakh to Rs 3 lakh in the initial stage. Profits can then increase depending on the taste and quality of the candies produced.

Marketing: Local, National, Institutional, Export, Online. Network Marketing: When considering local marketing strategies, using SEO and targeting local social media users is the best way to reach more customers. Banners, attractive hoardings, newspapers, etc. can be used locally. Another effective way is to build an effective network of channel partners and introduce products to the people through them. Hiring an advertising agency or professionals to promote a product nationally and create a solid marketing plan is one of the most important ways to do effective marketing. Online marketing includes online advertising, websites, social media, and email marketing. It is also important to develop a good channel partner program for effective sales.

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