09/10/2021 Marketing
Digital marketing gives you a lot of flexibility in terms of targeting your ads and content to certain people.
PPC and social media advertising allow you to target certain demographics based on characteristics such as region, gender, income, and interests, while retargeting takes it a step further by allowing you to target people based on their previous interactions with your business.
When you use digital marketing, you don't have to waste money advertising to teenagers when your target demographic is elders.
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