Financial Advisors The 5 Cornerstones of Digital Marketing

The "magic formula" or "secret sauce" to digital marketing success is something I get asked about frequently. The standard response I give is that each financial advisor's book of business is different. As a result, you need to adopt a calculated and individualized approach to finding out what is ideal for your specific business.

However, there are five pillars of digital marketing that we rely on to help you establish a solid basis for advertising your brand. If you follow these guidelines, you'll have a better chance of connecting with your ideal customers, raising their knowledge of your brand, and keeping them as loyal customers for the long haul.

1. Website

Financial advisors, first and foremost, require a website since clients today assume that you will have some sort of digital presence. Remember the important role that referrals still play: Seventy percent of all new business is generated by word-of-mouth, yet prior to making a purchase, 81 percent of consumers conduct online research.

In sum, your website serves as the virtual face of your company and may make or break sales in the modern era. It's critical to the health of your digital strategy whether you think it generates new revenue or delivers you leads or not.

2. Content

Content is king if you want your brand to endure through the test of time and the investment of new generations of consumers and businesspeople. Every website, for instance, should have a blog and some type of video content.

Keep in mind that unless you're employing promoted posts or paid advertisements, original material is one of the most cost-effective strategies. LinkedIn, Facebook Business, and Twitter posts, paid or organic, can boost your company's financial line in the near term and improve your brand's image in the long run.

3. Email

Email is a terrific digital marketing tool for maintaining contact with present and potential customers. The trick is to plan ahead and interact with them regularly through stuff they are actually interested in.

One thing to bear in mind when preparing your email approach is that not everyone is interested in reading about the economy or the stock market. Sharing content about your lifestyle (favorite vacation places, holiday trends, family, local activities or events, etc.) is not only permissible but often preferred.

4.Online networking sites

When it comes to online advertising, social media is among the most effective channels currently available. In fact, social media marketing is gaining traction daily. In order to attract new customers in the areas of the internet where your existing clientele already spends time, you need develop a unique content strategy.

If your target audience consists primarily of pensioners, for instance, you may begin by posting interesting and informative Facebook updates. Social selling on LinkedIn is the way to go if you want to reach high-earning business people.

5. The Main Marketing Contact

If you want your digital marketing strategy to succeed, it's best to have one individual take responsibility for it. You need to assign responsibility for your digital marketing strategy's success to someone.

They should know what they want to accomplish, keep you apprised of their progress, be solution-oriented, and be open to new ideas.