03/10/2023 Career Counseling
An MBA College with a 40-year heritage, RCM, The Regional College of Management, ranks among the best MBA colleges in India. RCM, Odisha's first management college, is regarded as one of the best MBA colleges in India. It is AICTE-approved, affiliated with BPUT and Utkal University, and offers the best management education in Eastern India. It is regarded as the fourth finest MBA college in Eastern India and one of the most reliable MBA colleges.
DECISION DILEMMAS IN BRAND CHOICE FOR COGNITIVE AND EMOTIONAL CONSUMERS DURING THE PANDEMIC:
A cognitive consumer is an individual who believes in himself and behaves by observing the external environment on a day-to-day basis. Cognitive consumers are always in the process of learning to try to gain knowledge about interior and exterior reality and are involved in knowing it better and acting accordingly. The cognitive consumer encompasses the different components of the psychological field like perception, imagination, discovering, thinking, learning, and making judgments for final decisions.
https://rcm.ac.in/decision-dilemmas-in-brand-choice-for-cognitive-and-emotional-consumers-during-pandemic/
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