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Coaching provides an invaluable opportunity for personal growth.

For instance, managers frequently encounter employees who lack confidence. The conventional wisdom is to enrol them in an assertiveness course and hope that this resolves the issue. In the short term, the employee acquires new communication strategies, which may boost confidence.

Regrettably, these courses rarely result in a sustained increase in confidence when taken alone. While their external behaviour may shift, it must be accompanied by shifts in their internal thought processes. This is frequently the most effective application of coaching.

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