Emphasis On How to Get Emails of Right Audience

Emphasis On How to Get Emails of Right Audience

Marketers know that segmenting email marketing lists can improve open and clickthrough rates. Mailchimp’s latest user data showed that segmented campaigns get 14.37% more opens and 64.78% more clicks than non-segmented campaigns. That said, figuring out the best way to segment your email marketing lists can be a huge undertaking. Here are a few ways that marketers all over the world are currently using to improve the effectiveness of their email marketing efforts: (BBGV762021)

1. Make Your Subject Lines Interesting

Among the hundreds of emails that your prospects receive every day, your subject line is one of the only things that will help your email stand out. Besides the name of the sender, the subject line is also one of the first things that a recipient reads in an email. Naturally, the importance of your subject line is high and it should be written with great diligence.

2. Use The Pre-Header to Your Subject Line’s Advantage

The pre-header is also one of the elements that a recipient looks at before opening any email. In most cases, this space is filled with the first few words of the main email copy.



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