Believe it or not, pink wasn’t always “for girls”. Back in the early 20th century, it was actually associated with boys. Magazines from the 1920s argued that pink was a stronger, more decided color. Here’s the uncomfortable truth: it’s not about celebrating women. It’s lazy branding. Companies assume Pink Represent Women and feminine equals women, without considering that women are individuals with diverse personalities, tastes, and identities. Some feminist voices argue that by rejecting pink, we’re rejecting femininity, implying that “feminine equals bad.” That’s a slippery slope and defeats the purpose of equality.