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A digital marketing strategy is a cohesive plan to use content, platforms, and media available via the internet to support long- and short-term organizational goals. The strategy is the plan. The tactics are the tools and methods used to implement the plan. It means that advertisers recognize that to effectively deliver messages to consumers, they have to publish online where and when people are looking, listening, and interacting. To make sure they reach not only the most people but also the right people, organizations must deploy a well-conceived digital marketing strategy.

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