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Through its development, it has altered how companies and brands use technology for marketing. Digital marketing has taken over all industries, utilising a variety of digital tools like search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and more as digital platforms have become more integrated into marketing strategies and daily life. The term "digital marketing" encompasses non-Internet platforms that offer digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold ringtones. 

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