Different Types Of Press Releases
18/07/2022 Writing - Editing - Translating
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Description
‘press release’ is often the most misunderstood and overused PR tool among all other PR techniques. Over the course of our work with startup founders and companies, we have noticed that most clients lean towards disseminating a press release. Be it a new website or a new product feature, there’s a misconception that every new development requires or rather deserves a press release. A press release without a newsworthy announcement is far from beneficial. So, the question to ask is ‘What counts as a newsworthy release?’.
A newsworthy announcement is any piece of new and timely information that is interesting to the media as well as to a larger audience. Here are a few examples of newsworthy announcements that work well as a press release.
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