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Description

A lead nurturing strategy or plan is a strategy where your buyer will know who you are, what you offer, and how you can help their business with and nurturing instead of pushing for a sale, to put it simply, this will help them get a clear picture of what exactly you are and how can you be helpful to them. Both the teams or parties will be able to know about each other. A bridge of clear understanding will be built for the betterment of the deals and revenue. You will gain your customer and prospect, along with the buyer’s trust and loyalty, you will be able to move them from the top of the funnel to its bottom.

Steps to create lead nurturing strategy
-Aligning the marketing and sales
-Lead Scoring
-Email marketing
-Targeted content
-Measure your success

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