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Google and other search engines have been trying to split the consumer’s intent coding for more than two decades. Digital Marketing Services
The search marketing campaign entry point is the list of keywords. However, keywords — whether spoken or typed — are the tip of the iceberg to comprehend what a user wants. There is no way that user intent can be properly measured, but Google will be better at understanding the manner a user wants with technology. Digital Marketing Services
Going beyond keywords is necessary if you want to reach the top ranks of Google search results.

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