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When we think about local SEO, we usually think of the techniques and methods use d by local retailers and B2C businesses to improve their online presence and increase visitors to their physical locations. However, certain B2B firms, such as commercial realtors, may or may not operate from a separate location. These businesses face comparable but slightly distinct issues attracting and engaging clients through organic searches. The overall objective of any B2B business’s local SEO strategy (much like its B2C equivalents) is to position itself as the most trusted authority for all issues relevant to its products and services within a defined geographic service region.

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