Channel Sales vs Direct Sales The sales Reps Guide with Pros and Cons
07/03/2024 Computer - IT - Webs
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Description
Channel sales refers to the process of selling products or services through third-party entities, known as channels, rather than directly to end customers. These channels can include distributors, wholesalers, retailers, value-added resellers (VARs), consultants, brokers, or other intermediaries who help facilitate the sale of goods or services.
Direct sales refer to the process of selling products or services directly to customers without involving intermediaries or third-party channels. In a direct sales model, the company sells its products or services directly to consumers through various methods, such as: Company-owned retail stores, E-commerce platforms, Sales representatives or agents and Catalog sales.
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