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In the Channel sales model, a company uses a third party to sell your product for you. Channel sales are the direct opposite of direct sales, where you have an in-house team that sells directly to customers, either online or through your own location. There are many companies that sell through channel sales to help reach their desired target market.
Here are the few top reasons that organizations may implement a channel sales strategy:
-Channel Sales – Lower Sales and Marketing Costs
-Channel Sales are More Efficient & Effective
-Channel Sales are Easily Scalable
-Channel Sales – Have Lower Risks

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