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For most businesses, success depends upon the sales, whether they make the sales with other businesses or to the customers. This is the main reason why we should create a positive customer experience from beginning to the end of a sale is so important. To do this effectively, you need each and every in your organization on the board, also if they do not interact directly with the customers. All the employees in the organization must know that no matter what their role is in the company, each person affects the customer experience. Telling in other words, you must create a customer-centric culture. Some other benefits of customer centricity are:
-Better employee satisfaction and experience
-Better bottom line results
-Competitive advantage
-Increase in customer retention
-Increases the sales

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