Business Opportunity in Future of Marketing - Online Reputation Management

Business Opportunity in Future of Marketing - Online Reputation Management

That day is not far away when physical presence will be taken over by online presence. There were times when people worried about how they carried themselves – what they wore, their manners, their social behaviour, hospitality, etc. Reputation was dependent on physical appearance. People often make use of the word “Reputation” to benchmark a person or brand very often. It is the evaluation of what people consider a brand and a person or organization. Every action business or people make can be subjected to scrutinization. (BBGV2852021)
However, today, with each passing day, people are becoming more virtual and online presence is gaining importance. Judgments are made based on a person’s online presence. This leads to making online reputation management one of the most lucrative future business opportunity. More than half of the planet’s population has an active internet connection and most of them tend to go to the internet to obtain information if they are going to make any purchase.
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