Blinkit Case Study Success Story from Grofers to Blinkit
05/03/2025 Other Services
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Description
Blinkit case study, formerly known as Grofers, has revolutionized the quick commerce industry in India by transitioning from an online grocery delivery service to an instant delivery platform. This transformation reflects a strategic shift to meet the increasing demand for fast deliveries in urban markets.
The Journey from Grofers to Blinkit
Founded in 2013 by Albinder Dhindsa and Saurabh Kumar, Grofers initially focused on bulk grocery deliveries. However, as consumer preferences shifted toward instant gratification, the company rebranded as Blinkit in 2021, promising 10-minute grocery deliveries in select locations. This move positioned Blinkit as a leader in the quick commerce space.merce industry.
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